Privacy Policy & Notice of Privacy Practices
Equilibria Diagnostics, LLC doing business as PrecisionMeDNA (“PMDNA”, “we”, “us”, or “our”) is committed to protecting your sensitive health records, personal details, and communication preferences.
Effective Date: October 19, 2026 · Version 1.1
Mobile Information & SMS Messaging Privacy Disclosure
CTIA & Carrier MandatedWe collect mobile phone numbers to send appointment reminders, care follow-ups, medication check-ins, and provider message alerts via SMS. You may opt out at any time by replying STOP. Our handling of your mobile information is as follows:
“No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties or affiliates under any circumstances, other than service providers that deliver text messages on our behalf and are contractually prohibited from using it for any other purpose.”
1Scope and Application
This Privacy Policy applies to personal information and Protected Health Information (PHI) collected through the PrecisionMeDNA websites, mobile applications, patient portals (including equiDx telehealth software), intake questionnaires, and associated communication services (collectively, the “Services”).
When you receive clinical services or consultations from independent licensed medical practitioners through our platform, your medical records are also governed by federal Health Insurance Portability and Accountability Act (HIPAA) regulations, the Health Information Technology for Economic and Clinical Health (HITECH) Act, and applicable state medical privacy laws.
2Information We Collect
We collect information necessary to provide tailored precision therapies, coordinate with licensed providers, fulfill pharmacy prescriptions, and communicate securely:
- Personal Identification Details: Name, date of birth, mailing address, billing address, email address, and mobile phone number.
- SMS Messaging Data: If you opt in to text messages, we collect your mobile phone number, the date, time, and method of your opt-in consent, your opt-out requests, and delivery status records for messages we send you.
- Health and Clinical Information (PHI): Medical history, allergies, current medications, clinical symptoms, consultation recordings/transcripts, diagnosis data, and Polygenic Risk Score (PRS) / genetic predisposition reports.
- Payment Information: Credit/debit card numbers and billing records, processed securely via PCI-DSS compliant third-party payment gateways (Accept.Blue and Stripe). PrecisionMeDNA does not store raw credit card numbers.
- Technical and Usage Data: IP address, browser type, device identifiers, session timestamps, and encrypted authentication tokens.
3How We Use Your Information
We use collected information solely for legitimate clinical, administrative, and technological purposes, including:
- Enabling independent licensed physicians and medical providers to evaluate your health, conduct telehealth encounters, and prescribe personalized compounded medications.
- Transmitting valid prescriptions to accredited compounding and dispensing partner pharmacies.
- Sending care-related notifications, appointment reminders, medication check-ins, and provider message alerts via email or, if you have opted in, SMS text message. We collect and use your mobile phone number for this purpose only.
- Ensuring security, detecting fraudulent activity, and verifying patient identity in compliance with federal healthcare statutes.
- Operating, maintaining, and improving the functionality of our digital platform and user interface.
4SMS Text Messaging Policy (TCPA & 10DLC)
PrecisionMeDNA offers an opt-in SMS notification service. We collect phone numbers to send appointment reminders and care follow-ups via SMS. If you choose to receive text messages from us, the following terms govern our handling of your mobile information:
- Types of Messages: Appointment reminders and check-ins, medication follow-ups, care reminders, and notifications when your healthcare provider replies to a message. We do not send marketing or promotional text messages.
- Message Frequency: Message frequency varies based on your appointments, care plan, and provider activity.
- Voluntary Opt-In: Opt-in occurs when you provide your mobile phone number during registration or in your profile in the patient portal (https://app.equidx.health/patient/register) and actively check the SMS consent checkbox. The box is unchecked by default. Consent is never a condition of purchase or clinical care.
- No Sharing of Mobile Information: No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties or affiliates. We use a messaging service provider (Twilio) solely to deliver messages on our behalf; it may not use your number for any other purpose.
- Opt-Out Mechanism: You can opt out at any time by replying STOP to any SMS message received from PrecisionMeDNA. A single confirmation text will be sent, after which you will receive no further messages. You may also email info@precisionmedna.health to opt out.
- Help and Support: Text HELP for assistance or email info@precisionmedna.health.
- Rates and Carriers: Message and data rates may apply. Mobile wireless carriers are not liable for delayed or undelivered messages.
- Retention: We keep a record of your opt-in and opt-out for as long as required to demonstrate compliance with telecommunications and healthcare regulations.
- Messaging Terms: Additional program terms are in Section 25 of our Terms of Service & EULA.
5Disclosure of Information
We disclose your information only to entities directly necessary to deliver your healthcare services:
- Independent Providers: Licensed physicians, nurse practitioners, and clinical staff who provide medical care through the platform.
- Pharmacies and Labs: Accredited compounding pharmacies (for compounding and shipping your medication) and certified CLIA clinical diagnostic laboratories.
- Business Associates: Vetted technology vendors (such as secure cloud hosting, encrypted video calling, and billing processors, and our SMS delivery provider) that have signed legally binding Business Associate Agreements (BAAs) committing to HIPAA-compliant data security.
- Legal & Regulatory Mandates: Where required by valid court order, state medical board inquiry, subpoena, or applicable public health reporting law.
6Data Security and Technical Safeguards
We implement comprehensive administrative, physical, and technical safeguards to protect your Protected Health Information (PHI) against unauthorized access, destruction, loss, or alteration:
Industry-standard TLS 1.3 encryption in transit and AES-256 encryption at rest for all database records and storage buckets.
Multi-Factor Authentication (MFA), strict role-based authorization, and continuous audit logging of record access.
7Your Privacy Rights (HIPAA & State Law)
Under HIPAA and applicable state laws, you hold the following rights regarding your health data:
- Right to Access Records (45 CFR § 164.524): You can inspect and obtain an electronic copy of your designated medical records and test reports through the patient portal.
- Right to Request Corrections: You may request an amendment of inaccurate clinical or demographic details in your record.
- Right to Restrict Disclosures: You can request limitations on how certain health data is used or disclosed for treatment or operations.
- Right to an Accounting of Disclosures: You may request a list of certain non-routine disclosures of your health information.
8Children's Privacy (COPPA)
Our direct-to-consumer services are intended for individuals 18 years of age or older. Accounts for minors may only be created and managed by an authorized parent or legal guardian. We do not knowingly collect personal data from individuals under 13 years of age.
9Updates to This Privacy Policy
We may update this Privacy Policy periodically to reflect technological, clinical, or regulatory changes. When updates are published, the revised effective date will be posted at the top of this page. Material revisions will be communicated via email or notification upon login.
10Contact Us & Privacy Officer
If you have any questions regarding this Privacy Policy, your HIPAA rights, or our mobile messaging safeguards, please contact our designated Privacy Officer:
Email: info@precisionmedna.health
Attn: Chief Compliance & Privacy Officer
Website: https://www.precisionmedna.health